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Sample emails to CMA about the Apple Browser Ban

As you’re probably heartily sick of me telling you, the deadline to send comments to the UK monopoly regulator about its interim report on the mobile app ecosystem is 5pm on 7 February.

As the report is massive, many people will be put off reading it, although I’ve summarised it. But you can still let the regulator know what you think, with my handy persona-based email starter kit! Just choose one from the following, add any details from your personal experience you deem appropriate, paste into your email client and send it to

“As an iOS user, I am appalled that Safari was leaking my data for almost 2 months before it was fixed. On any other OS, I would use a different browser, but Apple’s App Store rule 2.5.6 requires all browsers to use its WebKit engine. If Apple can’t protect me, let me choose another browser”

“As a web developer, my job is made much harder because Safari lags behind other browser engines. I can’t usefully ask iOS users to choose another browser because Apple’s App Store rule 2.5.6 requires them to use Apple’s engine. This makes development more costly.”

“As a business owner, I would like to use mature, robust web technologies to deliver a Progressive Web App to Android and iOS. Apple’s App Store rule 2.5.6 cripples PWAs on iOS, so I must distribute and maintain 2 separate apps, greatly increasing costs and requiring payment to Apple.”

“As an Apple shareholder, I think it’s great that people can’t employ free technologies used on the web for 20 years to compete with native apps in Apple’s App Store. The revenue from developer licenses and the 30% fee we levy sure tastes good. Long live rule 2.5.6!”

It would be useful to tell them as many of these as is appropriate

Please, make your voice heard.

Buy "Calling For The Moon", my debut album of songs I wrote while living in Thailand, India, Turkey. (Only £2, on Bandcamp.)

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