As you’re probably heartily sick of me telling you, the deadline to send comments to the UK monopoly regulator about its interim report on the mobile app ecosystem is 5pm on 7 February.
As the report is massive, many people will be put off reading it, although I’ve summarised it. But you can still let the regulator know what you think, with my handy persona-based email starter kit! Just choose one from the following, add any details from your personal experience you deem appropriate, paste into your email client and send it to firstname.lastname@example.org
“As an iOS user, I am appalled that Safari was leaking my data for almost 2 months before it was fixed. On any other OS, I would use a different browser, but Apple’s App Store rule 2.5.6 requires all browsers to use its WebKit engine. If Apple can’t protect me, let me choose another browser”
“As a web developer, my job is made much harder because Safari lags behind other browser engines. I can’t usefully ask iOS users to choose another browser because Apple’s App Store rule 2.5.6 requires them to use Apple’s engine. This makes development more costly.”
“As a business owner, I would like to use mature, robust web technologies to deliver a Progressive Web App to Android and iOS. Apple’s App Store rule 2.5.6 cripples PWAs on iOS, so I must distribute and maintain 2 separate apps, greatly increasing costs and requiring payment to Apple.”
“As an Apple shareholder, I think it’s great that people can’t employ free technologies used on the web for 20 years to compete with native apps in Apple’s App Store. The revenue from developer licenses and the 30% fee we levy sure tastes good. Long live rule 2.5.6!”
It would be useful to tell them as many of these as is appropriate
- If you are a UK resident, or your organisation does business in UK
- A brief summary of the interests or organisations you represent
- whether you are providing any material that you consider to be confidential, and explain why this is the case; and if the response contains confidential information, please also provide a non-confidential version of your response alongside it.
- The specific ways in which unfair App Store or Browser choice policies have hurt your business (think lost revenue, increased costs, bugs, etc.)
- Specific missing features and bugs that cause your ongoing business harm
- What you would like CMA to do (e.g., alternative browser engines on iOS) and between the web and native (e.g., the inability to offer a lower-cost, higher service web experience vs being forced into app stores)
- If you are an individual (ie you are not representing an organisation), please indicate whether you wish for your response to be attributed to you by name or published anonymously
Please, make your voice heard.