Ad infinitum – “Google didn’t talk about ads in the I/O keynote. Everything they announced is the new ad system. One that, in the eyes of Google, no longer needs the open web as an intermediary … Google is betting its entire future on a world where people eagerly hand over their emails, their files, their habits, and their trust – to an AI system that will quietly auction off their attention, word by word, to the highest bidder.”
Six Characters – What the PNR locator on your boarding pass actually contains, and why the fare calculation line on your e-ticket is written in a currency that does not exist.
How sheep and solar power work together at the Volkswagen Chattanooga factory – “Adaptive grazing with sheep is an efficient and cost-effective way to control vegetation and minimize erosion risks on utility scale solar facilities … To help keep the sheep safe, Silicon Ranch Corp. employs “guard” donkeys to alert the sheep of any threatening wildlife.”
Last week the UK Competition and Markets Authority (CMA) launched its strategic market status investigation into Microsoft’s business software ecosystem. An investigation doesn’t necessarily imply that Microsoft has done anything wrong; it will examine Microsoft’s position in the markets and decide whether it is powerful enough to require “action to promote customer choice”.
This is A Good Thing. Doubtless vendors of video conferencing, email clients, and clown computing will have their own stories to tell of Microsoft’s self-preferencing, but I’m in the browser business, so here’s mine.
Three years ago the CEO of Vivaldi (my boss) wrote an open letter to the EU Commission expressing concerns over Microsoft’s anti-competitive practices. And since I joined Vivaldi in 2024, I’ve been working with other Windows browser vendors in the Browser Choice Alliance, making press and regulators aware of Microsoft’s dark patterns and deceptive practices.
We’ve managed to shame Microsoft into making some changes in the EU, although Microsoft Edge is still not designated a ‘Core Platform Service’ (CPS), so remains exempt from special obligations. (It was originally designated, but Microsoft appealed and it was un-designated [PDF] because “Edge’s scale of usage in the web browser CPS category is low” and “Microsoft’s ability to use Edge as a lever to drive usage of other Microsoft services is at present limited”.)
But, of course, the UK is no longer a member of the EU, so Microsoft continues to misbehave on this scepter’d isle. For example, Windows doesn’t respect the user’s chosen default browser when you do a search from the Windows Bottom Taskbar Thingy™. Here’s a video made Monday 18 May at 12.16pm, four minutes after a Windows update on a UK region Windows 11 machine, with Vivaldi set as the default web browser:
The important thing to note is that Windows starts Microsoft Edge when you initiate a search in Windows Bottom Taskbar Thingy™. It’s self-preferencing and this behaviour cannot be over-ridden (although you can override Bing as the default search in Edge).
Once upon a time you could use EdgeDeflector, a small application that intercepted URIs that force-open web links in Microsoft Edge and instead redirected it to the system’s default web browser (if you knew the utility existed, and knew how to get code from Github, and were allowed to install it on a corporate machine) but Microsoft sabotaged that.
Why does Microsoft make Windows do this? As with a shark or a werewolf, I can only speculate about the Beast Of Redmond’s primal urges, but every user that can be shown Bing search results is a chance to show more ads, and make more money. And, perhaps just as important to Microsoft, it’s money that’s not going to Google.
Now that “A.I.” is being pushed deeply into all Microsoft products, it is a great chance to get users away from Google’s Gemini and into Copilot – which will show you personalised ads and use your private data for training the next iteration of its LLM soothsayer.
If you don’t want ads to be personalized, simply adjust your ad settings … When you share information with Copilot it benefits your and others’ experiences by helping Copilot understand trending topics and common questions. You can always opt out.
Which means that unless you take evasive action, you’re being snooped on by default. You’re tracked in the browser; what you do in the search engine is spied on, and anything you let Copilot see is training data.
Fun fact: a lot of people pronounce Microsoft’s sparkling autocomplete as “Co-Pilot”, but it’s actually pronounced “Copy-Lot”. That’s because Mustafa Suleyman, CEO of Microsoft AI (“a division bringing together our major consumer AI products including Copilot, Bing, GroupMe, MSN and Edge”) believes
With respect to content that is already on the open web, the social contract of that content since the ’90s has been that it is fair use. Anyone can copy it, recreate with it, reproduce with it. That has been freeware, if you like.
Personally I don’t like. But they copy, lots. Hence the name.
Our Edge browser has taken share for 20 consecutive quarters, and Bing monthly active users reached 1 billion for the first time
As with other Big Tech wannabe monopolists, if dirty tricks work while regulators turn a blind eye, Microsoft has no reason to stop. In fact, it has millions of green-backed reasons to continue using its market dominance to restrict competition.
As always, the CMA are eager to hear opinions of UK businesses, or organisations that have customers in the UK. You can be as brief as you like (i.e., you don’t need to have an opinion on every facet of Microsoft’s software) and can remain anonymous. Comments close midnight on 4 June.
A Transformational Narrative for Stakeholders, Team Members, Ecosystem Participants, and Value-Adjoining Strategic Humans
At BruceLab, we believe the future is not merely arriving. It is onboarding itself asynchronously into an AI-enabled value stream.
Over the last several quarters, we have engaged in a deep-listening exercise with the market, our customers, shareholders, executive thought partners, and selected prompts inside GPT-4 Enterprise. Through this journey of intentional operational becoming, one thing has become radically clear:
The future of software engineering is no longer about writing software. It is about orchestrating outcomes across a dynamic intelligence fabric.
This is why today we are excited to announce the next chapter of BruceLab's transformational evolution:
BruceLab Act 2.1: Operationalizing Excellence Through AI-Native Human Capital Rationalization
This initiative positions BruceLab at the convergence of:
AI-first stakeholder enablement
decentralized decision acceleration
machine-scale ideation throughput
synergistic platformization
and people-adjacent innovation verticals
In practical terms, this means we will be:
reducing organizational drag coefficients
sunsetting legacy human workflows
flattening management topology surfaces
and empowering leaner, higher-bandwidth micro-teams to execute with founder energy
Some roles may transition into alumni status as part of this exciting optimization journey.
We do not view this as downsizing.
We view it as: Strategic Talent Realignment for the Agentic Era™
Our 12 Pillars of AI-Native Executional Velocity
After an intensive offsite facilitated by McKinsey, three keynote speakers from NVIDIA, and an AI-generated mural experience, we identified the twelve immutable truths of next-generation software delivery
1. Software will no longer be built by developers
Software will be manifested through probabilistic orchestration pipelines facilitated by context-aware autonomous digital entities.
Developers will continue adding value in areas where humans still temporarily outperform systems.
2. Every workflow is an AI workflow
If a process cannot be automated, it should at minimum become a dashboard.
3. Meetings are now deliverables
Going forward, all meetings under 30 minutes will be classified as “micro-sprints.”
4. Middle management is latency
By reducing management layers, we reduce conversational packet loss and increase accountability throughput.
5. Humans should focus on uniquely human activities
Examples include:
narrative amplification
trust signaling
strategic empathy
conference attendance
and re-prompting agents after failed outputs
6. AI agents are teammates
All agents will receive BruceLab handles and participate in retrospectives.
(Agents exceeding performance expectations may receive expanded token budgets.)
7. Every employee must maintain a prompt portfolio
Beginning Q3, performance reviews will include:
Prompt Quality Index (PQI)
AI Utilization Rate (AIUR)
Hallucination Recovery Velocity (HRV)
and Net Strategic Alignment Per Utterance (NSAPU)
8. Documentation is now self-healing
Documentation accuracy will be maintained through recursive AI summarization loops.
9. Code ownership is obsolete
In the future-state enterprise, code owns itself.
10. Customers crave autonomous experiences
Research indicates enterprise buyers increasingly prefer phrases like:
“AI-powered”
“agentic”
“self-optimizing”
and “governance-aware”
regardless of implementation specifics.
11. Burnout is a resilience opportunity
Team members are encouraged to leverage wellness synergies and growth mindset modalities during periods of accelerated transformation.
12. The future belongs to companies brave enough to say “agentic” 400 times
We intend to lead.
Operating Principles for the New Era
We are retiring our previous values framework and replacing it with a more execution-oriented system:
Speed with Optional Quality
Perfect is the enemy of shareholder value.
Radical Accountability
Every team member is now effectively a startup founder without corresponding equity implications.
Customer Obsession
We remain deeply committed to listening to customers before confidently ignoring their requests in favor of our AI roadmap.
Organizational Enhancements
To unlock maximal strategic agility:
teams will now consist of two humans and approximately eleven AI agents
all approvals will be replaced with confidence scoring
Jira tickets will be automatically generated, closed, reopened, reprioritized, and emotionally categorized by LLMs
several countries may be deprecated
PowerPoint usage will increase by 700%
Additionally, we are proud to launch:
BruceLab Duo Ultra Max Enterprise Infinity
This next-generation platform layer leverages:
multimodal orchestration matrices
autonomous DevSecFinOps observability
contextual token-efficient governance abstraction
and quantum-ready semantic pipeline harmonization
Pricing will combine:
subscriptions
consumption billing
surge pricing
and “outcome-aligned monetization moments”
Fervently Avoided Questions (FAQs)
Is this a layoff?
We prefer the term:
“Workforce topology modernization.”
Will AI replace engineers?
No. Engineers will continue playing a critical role in supervising AI systems until confidence thresholds improve materially.
Why does this document read like it was generated by AI?
We reject the premise of the question.
However, this communication was proudly co-created through a human-AI strategic storytelling partnership leveraging frontier narrative tooling.
Some paragraphs appear duplicated.
This is intentional redundancy for alignment reinforcement.
Some paragraphs appear duplicated.
This is intentional redundancy for alignment reinforcement.
Why are there random capitalization inconsistencies?
This is part of our new Dynamic Tone Authenticity initiative.
Final Thoughts
BruceLab is no longer simply a DevSecOps platform company.
We are becoming:
an intelligence coordination layer,
a software cognition substrate,
and a stakeholder-centric orchestration ecosystem for the post-human productivity frontier.
The future will belong to organizations capable of:
moving fast,
leveraging AI,
flattening hierarchies,
and generating visionary keynote decks containing glowing purple gradients.
We are excited for this next chapter. Next Act. Whatevs.
Please do not reply directly to this announcement thread because comments have been disabled for alignment purposes.
This reading list is courtesy of Vivaldi browser, who pay me decent money to fight for a better web and don’t moan at me for reading all this stuff. We’ve just released Vivaldi 7.9, with even more personalistion and zero “A.I.”, because it’s cream of the crop, not a stream of the Slop.
The end of responsive images – As another perp behind the ungainly responsive images syntax, I too feel Matttt Marquis’ pain, and say yay sizes=”auto” for lazyloaded images.
Roving Tabindex – A simple dependency-free HTML web component that implements the roving tabindex pattern for building accessible menus and grids
Talking of which… Google’s Prompt API – No web standard should require you to agree to an advertising company’s “terms of use”, says glamorous Matttt Marquis.
Under the hood of MDN’s new frontend – in which it is revealed that using React to serve essentially static content “accumulated quite a lot of technical debt”, and is better replaced by … Web Components and CSS, AKA “the web platform”. And also the revolutionary new concept of “Shipping only what’s required”.
How Many Bites at the Apple? – Gene Burrus, who headed up Microsoft legal after the landmark IE browser monopoly case, writes “Apple has again asked the Supreme Court in the United States to excuse its engagement in unfair methods of competition and contempt of court”